An SEO (Search Engine Optimization) company specializes in improving a website's visibility on search engines like Google. They use a variety of strategies, including keyword optimization, content creation, link building, and technical SEO, to help websites rank higher in search results. By working with an SEO company, businesses can attract more organic traffic, improve their online presence, and ultimately increase conversions and sales. A well-optimized website ensures that potential customers can find the business when searching for relevant products or services, making it a vital part of any digital marketing strategy.